Converge With Criteria Before Taste

Principle: Criteria should enter the room before favorites do. Why AI makes taste feel like evidence AI-generated ideas can have names, rationale, and confident packaging. That polish makes people react to style. Convergent thinking needs a different basis: what the idea must accomplish and what constraints it must survive. Build the scorecard first Use three to five criteria tied to the original frame. Ask: what user pain must improve, what constraint cannot move, what evidence would make us confident, and what risk would kill the idea? Then evaluate. Add a premortem after the shortlist Once the top two or three…

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