Twitter's Shift to Transparent Internal Communication

{"company":"Twitter","sections":[{"label":"Situation","title":"The problem","body":"In early 2021, Twitter faced a serious engagement crisis, with only 45% of employees reporting satisfaction in their roles, and a troubling turnover rate of 15% annually. The executive team recognised that lack of transparency in communication was a key factor contributing to these issues."},{"label":"Decision","title":"What they did","body":"Rather than enforcing a top-down communication model, the leadership decided to implement weekly open forums where employees could ask questions directly to executives. This was accompanied by a commitment to sharing detailed updates about company performance, challenges, and strategic goals, fostering an environment of openness."},{"label":"Outcome","title":"The result","body":"As a result of these changes, employee satisfaction…

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