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DECISION-MAKING7 MIN READ

Selecting the Best Marketing Channel

Maximise ROI on a constrained marketing budget.

{"problem":"You have a marketing budget of $10,000 and can either invest in Social Media Ads or Email Marketing. Social Media Ads have a projected ROI of 150%, while Email Marketing has an ROI of 200%. Which channel provides the highest return?","pitfall":"Many novices mistakenly focus solely on the percentage ROI without considering the actual dollar returns, leading to suboptimal decisions. It's crucial to calculate the expected dollar return to accurately compare options.","steps":[{"label":"Step 1: Calculate Expected Return for Social Media Ads","calculation":"$10,000 * 150% = $15,000","annotation":"This step calculates the total return by multiplying the budget by the ROI percentage. Noticing the actual dollar…

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