Resolving Cross-Functional Tensions at Acme Corp

{"company":"Acme Corp","sections":[{"label":"Situation","title":"The problem","body":"At Acme Corp, a leading consumer electronics manufacturer, the launch of a new smartwatch was delayed by 12 weeks due to escalating conflicts between the engineering and marketing teams. The project had a budget of $1.5 million, and the delay threatened to cost the company an estimated $300,000 in lost sales."},{"label":"Decision","title":"What they did","body":"Instead of assigning a mediator, management held a series of joint brainstorming sessions where both teams were required to present their views and listen without interruption. This non-traditional approach encouraged empathy and understanding, allowing both sides to find common ground on key issues."},{"label":"Outcome","title":"The result","body":"As a result,…

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