Remote Leadership Transformation at Buffer

{"company":"Buffer","sections":[{"label":"Situation","title":"The problem","body":"In early 2021, Buffer faced a significant drop in employee engagement scores, plummeting to 52% — well below the industry average of 70%. With a fully remote team of 85, they struggled to maintain connection and motivation amidst pandemic challenges."},{"label":"Decision","title":"What they did","body":"Instead of implementing stricter oversight or mandatory check-ins, Buffer's leadership opted to increase autonomy by allowing team members to set their own work hours and choose their projects based on personal interests. This counterintuitive move empowered employees, fostering ownership over their work."},{"label":"Outcome","title":"The result","body":"Within six months, Buffer's employee engagement score surged to 75%, a dramatic 23% increase. This shift…

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in