Remote Change Management at Buffer

{"company":"Buffer","sections":[{"label":"Situation","title":"The problem","body":"In early 2021, Buffer experienced a sharp 35% rise in employee turnover, signalling unrest within their fully remote team. This coincided with a drop in team engagement scores, which fell to just 62% — a clear indication that staff felt disconnected during the shift to remote work."},{"label":"Decision","title":"What they did","body":"Rather than simply increasing the frequency of meetings, Buffer implemented a structured communication framework that included dedicated 'check-in' sessions and a weekly team newsletter. This approach encouraged transparency and allowed team members to share updates and concerns more effectively, fostering a sense of belonging."},{"label":"Outcome","title":"The result","body":"As a result, Buffer’s turnover rate decreased…

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in