How Spotify Revamped User Engagement Through Critical Thinking

{"company":"Spotify","sections":[{"label":"Situation","title":"The problem","body":"In early 2022, Spotify noticed that its user engagement had stagnated with an average daily listening time of just 30 minutes, down from 35 minutes the previous year. This decline was threatening their advertising revenue, which had dropped by 15% in Q1 compared to the previous quarter."},{"label":"Decision","title":"What they did","body":"Rather than solely relying on their data analytics team, Spotify decided to form cross-functional workshops that included members from marketing, product design, and user experience. By bringing in diverse perspectives, they critically assessed user feedback and identified that many users felt overwhelmed by the vast library of content, leading to decision…

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