How Buffer Enhanced Remote Team Feedback for Growth

{"company":"Buffer","sections":[{"label":"Situation","title":"The problem","body":"In early 2022, Buffer's remote team reported a concerning 30% employee engagement score, indicating that team members felt disconnected and undervalued. With a workforce of 85 individuals across various countries, the leadership realised that the lack of regular, structured feedback was impacting productivity and morale."},{"label":"Decision","title":"What they did","body":"Instead of conventional quarterly reviews, Buffer introduced a new system of bi-weekly feedback sessions. This approach encouraged open dialogue and peer feedback, allowing team members to share insights on each other's work while fostering a culture of continuous improvement. They also integrated a fun, informal 'shout-out' segment to celebrate achievements, making feedback feel…

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