Coca-Cola's Bottling Plant Overhaul
Strategic foresight can turn urgent challenges into growth opportunities.
{"company":"Coca-Cola","sections":[{"label":"Situation","title":"The problem","body":"In early 2023, Coca-Cola faced a critical issue at its Atlanta bottling plant, with operational efficiency plummeting to 68%, well below the industry standard of 85%. This lag was causing a backlog of 10,000 orders, risking a $2 million loss in sales over the quarter."},{"label":"Decision","title":"What they did","body":"Instead of pushing harder for productivity, the management team made the non-obvious decision to implement a temporary shutdown for a full week to realign processes and introduce a new automation system. This bold move allowed them to redesign workflows and train staff on the new technology without the usual pressure of ongoing production."},{"label":"Outcome","title":"The…
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